David worked with Pulitzer Prize author Lawrence Wright in the conceptualization and composition of a double page map of Texas with various icons for the author’s new book God Save Texas, Alfred A. Knopf Publishing, April 2018. The final map was generated in black-and-white scratchboard and printed in one color on the end papers of the book.
Also shown are several other maps David has generated, all on scratchboard but with varying line weights and styles.
All Recipe Magazine commissioned David to generate 48 black and white spot illustrations of various kitchen items for a special article about knowing your kitchen tools. The 48 illustrations were generated on scratchboard and took two months to complete.
This portfolio reveals additional images David has selected to show his versatility in creating black-and-white and color spots illustrations.
For almost 20 years, up until Blue Moon Beer’s redesign in 2016, David Danz was the Blue Moon Beer illustrator. David created the label art for Blue Moon Brewing Company’s seasonal and limited release beers. He was instrumental in collaborating with senior designers from Trinity Brand Group Inc. who designed all the packaging for Blue Moon Beer. David was involved from concept to completion of final art which was based on name and ingredients. In addition to generating hundreds of sketches, David produced comp art for label placement as well as logo art and various spot illustrations for Blue Moon Beer packaging. In addition to scratchboard artwork he also generated several acrylic paintings for Blue Moon’s Vintage Ale Collection.
McClean Design Inc. contacted David to create a high contrast illustration of an eagle clutching an agave plant while holding a snake in its mouth for Dos Alas Tequila. The artwork was created on scratchboard and printed in color on the inside of the bottle.
David has worked for other distillers, breweries, and beverage companies over the years. This portfolio portrays a selection of them showing how David’s Scratchboard art was utilized on their products.
The Midnight Special is a historical novel about the violent and tragic life of the legendary folk singer Huddie Ledbetter, known as “Leadbelly." David was contacted by author Edmond G. Addeo about coming up with an idea and illustrating the cover of this revealing novel, and who has said, “This cover dramatizes the entire book on a single page!” The cover art was created on scratchboard with spot color added in Adobe Photoshop.
In addition to The Midnight Special shown in this portfolio are several other book covers illustrated by David Danz, showcasing his different line work ranging from straight forward to stylized and whimsical, in color and black-and-white scratchboard and linocut.
The esteemed New York publishing house Alfred A. Knopf hired David to illustrate endpapers and 15 chapter headings for Pulitzer Prize author Lawrence Wright’s new book God Save Texas, April 2018. David collaborated with the author and his editor in developing concepts, generated numerous sketches and revised sketches, and completed the final 15 black-and-white scratchboard illustrations in 3 months. For the endpapers David generated a large map of Texas with various icons which is shown in the map portfolio on this website.
David has generated an extensive amount of package illustration for numerous clients. The subject matter of his package illustration has varied from food to animals to environments and products. From black-and-white line to full color, David’s packaging artwork maintains a high standard of execution and consistency, wether a single image, or multiple illustrations within a product line.
Mark Anthony Brands contacted David to create an illustration depicting one of their winemaker’s two Golden Retrievers for usage on a wine label. Likeness of the two dogs was very critical. David was confidently hired to tackle this project.
“These are SUPERB thank you! What a lovely interpretation. I’m really thrilled and can’t thank you enough. They look terrific” was the Creative Director’s response.
This portfolio shows David’s skill and diversity in illustrating animals- mammals, birds, reptiles and fish.
Leblanc Design, Calistoga, Ca. commissioned David to generate color illustrations for salad dressing packaging and labels. The illustrations incorporated a vineyard background in addition to ingredients, and were generated on scratchboard with computer applied color. Shown here is one of the final illustrations from this project.
Creating illustrations that depict food is a task that David thoroughly enjoys. Working on scratchboard allows him to create a natural and organic look to food with endless possibilities in terms of style, line weight, and if requested - color application.
This representation of food illustrations created by David Danz is an array of his scratchboard stylization of food, all of which can contribute to the success of your project.
On behalf of V. Sattui Winery in Napa, Leblanc Design hired David to create an illustration of the winery for label art and reproduction on gift bags. The line weight of the illustration was created knowing it had to withstand the printing process on glass bottles.
Other wine labels designed with David’s illustrations have varied in subject matter, such as landscapes, animals, and environments.
David has been working with the medium of scratchboard for three decades now, after abandoning carving tools and ink rollers in order to generate a similar woodcut/wood engraving style while meeting tighter deadlines and occasional revisions. Clients have asked him if there are any other mediums or styles he works in, in addition to scratchboard. The following portfolio shows a new, textured style David has developed in color and black-and-white. Essentially these are textured drawings.
In working with black ink on scratchboard, David strives to create a subtle visual journey from white to black utilizing various weights and styles of line work to create the grays that lie in between these two values. In creating these additional grays, a black-and-white illustration can look spectacular when reduced to a smaller size however there are instances where grays are not necessary. Some projects dictate a very high contrast black-and-white graphic look. Other projects need only a more consistent black line on white, such as pen and ink. Whatever you envision, David’s expertise creating black-and-white, or black, white and gray illustrations will greatly contribute to the success of your project.
David worked with Page Design Group, Sacramento, in assisting them with creating an historical scene for a new logo for the Sacramento History Museum. The logo illustration needed enough detail to communicate a certain time era, but also needed to hold up when reduced for printing at a small size.
David has been honored to assist clients with the crucial process of not only generating a logo or logo illustration, but also brainstorming and exploring a variety of possibilities. From the ground/conceptual level through the entire development process of creating a finished logo, whatever your needs are, David Danz is honored, willing, and excited to assist you.
David has several methods of coloring his scratchboard illustrations, all of which are done on the computer utilizing Adobe Photoshop, or Illustrator. Final Scratchboard art is scanned and separated into layers allowing him to apply color before flattening as final artwork. Other times, such as with all the Blue Moon Beer artwork he has created, David streamlines final scratchboard into a vector file and color is applied in Adobe Illustrator.
David has also utilized a reductive process for colorization of scratchboard much like the reductive block method he uses in printmaking. Scratchboard is manipulated (drawn on, scratched into, etc.) and then scanned after each step of manipulation, one layer for each color utilized. After color is applied to each layer the file is again flattened as final art. An example of this colorization can be seen here in the first two images of this portfolio- the woman overlooking a vineyard and the head of the Alpaca below it.